Latest posts from @bof on Instagram
Agenda-setting intelligence, analysis and advice for the global fashion industry. Beauty & wellness: @businessofbeauty
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The Business of Fashion account provides in-depth analysis and insights into the global fashion industry, focusing on trends, brand strategies, and key industry events. It highlights the work of influential designers and creative directors, as well as the evolving landscape of luxury fashion. The account also explores the intersection of fashion with culture and sustainability, offering a nuanced perspective on contemporary issues within the industry.
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nike's bold move: setting up shop across adidas in soho
In an unexpected twist in the retail landscape of New York City, Nike has launched a temporary storefront on Broadway, directly facing its competitor Adidas. This move has created a buzz in the SoHo area, attracting attention from shoppers and industry experts. Mike Sykes from BoF visited both locations, providing an exclusive look into the strategic positioning and consumer reactions. Discover his detailed findings and thoughts in the latest edition of The Kicks You Wear newsletter.
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Writer, academic and activist Sinéad Burke (@thesineadburke) has donated two pi…
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Anna Wintour’s nearly 30 years leading the Met Gala — the annual fundraiser for…
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dries van noten's cultural renaissance in venice
Dries Van Noten, renowned for his unique approach to fashion, has transitioned from his brand to establish a foundation in Venice. This new venture focuses on celebrating craftsmanship and beauty, serving as a cultural protest against global uncertainties. The BoF Podcast features an insightful discussion with Van Noten about his new role as a cultural custodian.
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chanel's bold transformation under matthieu blazy
Matthieu Blazy's recent revamp of Chanel has positioned the brand at the top of the Lyst Index, reflecting its increasing popularity. The changes have sparked widespread discussions and consumer interest, raising questions about the sustainability of this newfound 'Blazymania'. BoF's Mimosa Spencer examines the implications of this creative shift.
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A night of luxury at House of Koko
Last night, an intimate dinner co-hosted by BoF and Amouage at House of Koko, London, gathered leading voices in fashion, art, and culture. The event explored luxury's evolving language and the role of sensorial experiences in shaping identity and desire, fostering dynamic cross-sector dialogue.
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Adidas triumphs at London Marathon
This week in fashion saw Adidas score a PR victory at the London Marathon with runners in its Pro Evo 3 supershoe finishing first and second. Other highlights include Matthieu Blazy's successful Chanel cruise show, Vinted's soaring valuation, and Reliance Retail's acquisition of Priyanka Chopra's hair-care brand.
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BoF breaks news in 'The Devil Wears Prada 2'
BoF confirms its scoop in the sequel to 'The Devil Wears Prada', offering insights into the decline of traditional fashion media.
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Dries Van Noten's new chapter in Venice
Fashion icon Dries Van Noten opens his art foundation in a 15th-century Venetian palazzo. The inaugural exhibition, 'The Only True Protest Is Beauty', features over 200 pieces, reflecting Van Noten's belief in beauty as a protest in challenging times.
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Metier's decade of discreet luxury
Melissa Morris's Metier celebrates a decade of success, known for its £3,650 Private Eye handbags and understated branding. The brand's functional and classic designs have gained international acclaim, with two-thirds of sales coming from global customers. As profitability nears, Metier seeks new capital for expansion.
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Prada's growth amidst global challenges
Prada Group reports a 3% revenue increase in the first quarter, reaching €1.43 billion. Despite a luxury slowdown and geopolitical tensions, Prada maintains its growth streak, marking 21 consecutive quarters of revenue rise, showcasing resilience and strategic prowess.
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The rise of analogue retail in fashion
As digital expansion faces challenges, a new trend of analogue retail emerges. Stores like Ven. Space and Dot Reeder thrive by focusing on local intimacy and curation, offering a sustainable model that prioritizes brand equity over widespread digital reach.
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rethinking growth: fashion's new path
Founders of small fashion labels are reevaluating their growth strategies amidst the cracks in the traditional fashion pipeline. Instead of pursuing rapid expansion and external investment, many are opting for slower, sustainable growth models that focus on financial stability and complete ownership. This shift often means stepping away from global ambitions to focus on founder and customer-centric businesses.
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adidas' marathon milestone with pro evo
Adidas experienced a significant boost with their latest Pro Evo product following historic performances by sponsored runners at the London Marathon. Three runners made history, with two achieving sub-two-hour marathon times, showcasing the exceptional capabilities of Adidas' new footwear. This success has brought rare momentum to the brand, highlighting the impact of their innovative designs.
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ai's growing role in fashion: a double-edged sword
As AI becomes more prevalent in fashion marketing and design, its impact is under scrutiny. Concerns over job displacement, environmental harm, and ethical data use are rising. Fashion brands must navigate these issues carefully to avoid negative public perception, as explored by Marc Bain.
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chanel's cruise show: a nostalgic yet fresh spectacle
Matthieu Blazy's first cruise show for Chanel in Biarritz revisits the brand's origins with a modern twist. The event, set against the historic backdrop of Chanel's first atelier, features imaginative designs inspired by the sea and Chanel's legacy, signaling a successful creative renewal.
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unveiling the hidden dynamics of investor decisions
Olivier Rivard-Cohen discusses the often unspoken agendas of investors that founders face during capital raises. He argues that understanding these agendas is crucial for founders, as it reveals the legitimate and rational, yet undisclosed, motives of investors. This insight is presented as the most important knowledge for founders before starting the fundraising process.
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building forever beauty brands in a competitive market
Daniela Morosini's case study explores how beauty brands like The Ordinary and Touchland have sustained their market presence. The study highlights the importance of having a clear understanding of the customer base, creating a unique product assortment, and maintaining a distinct visual identity. These strategies have allowed these brands to thrive amidst fierce competition and acquisition by major conglomerates.
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luxury redefined: insights from salone del mobile
At the Salone del Mobile in Milan, the luxury industry is expanding beyond fashion runways into the broader lifestyle economy. Britt Moran of Dimore Studio, a key player in luxury design, discusses the importance of building credibility in luxury spaces. He joins Imran Amed to explore the intersection of fashion and design, highlighting the enduring appeal of physical spaces over digital screens.
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craft meets tech at milan design week
Imran Amed reflects on Milan Design Week, where he visited Laboratorio Paravicini, a ceramics atelier run by Costanza Paravicini and her daughters. The event showcased the fusion of traditional craft and modern technology, featuring Samsung's immersive installation and Nike's innovative designs. The exhibition emphasized giving technology a human touch, illustrating the evolving relationship between design and tech.
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