Latest posts from @bof on Instagram
Agenda-setting intelligence, analysis and advice for the global fashion industry. Beauty & wellness: @businessofbeauty
What they post about
The Business of Fashion account provides in-depth analysis and insights into the global fashion industry, focusing on trends, brand strategies, and key industry events. It highlights the work of influential designers and creative directors, as well as the evolving landscape of luxury fashion. The account also explores the intersection of fashion with culture and sustainability, offering a nuanced perspective on contemporary issues within the industry.
Recent posts
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Shanghai’s fashion ambitions reach beyond China
BoF describes Shanghai as both a platform for Chinese design talent and a longstanding entry point for Western brands targeting China. It reports that a wider range of local and international labels now use the city’s shopping districts and trade platforms to support growth in China and abroad.
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Rachel Scott leads the 2026 CFDA winners
BoF reports that Diotoma’s Rachel Scott won womenswear designer of the year at the CFDA Awards in New York, her second win in the category. Ralph Lauren won menswear designer, Ana Khouri won accessory designer, and Colleen Allen was named American emerging designer. Anthony Vacarello received the international designer award and used his acceptance speech to credit the people who support creative work.
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Calvin Klein bets on Jude Bellingham’s star power
Calvin Klein has cast British footballer Jude Bellingham in an underwear campaign featuring a range of its boxers and briefs. Chief marketing officer Jonathan Bottomley says the brand wants to create a cultural moment it can turn into commercial advantage, reaching consumers beyond football fans.
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Founders become the face of their own brands
Lesser-known founders are adopting tactics associated with celebrities and influencers, appearing on camera, starting Substack newsletters and joining podcasts to build their profiles alongside their labels. The post asks whether a founder’s growing audience necessarily leads to business success.
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An Athens store aims to blend fashion and culture
Stavros Karelis plans to open Six Rings on Patission Boulevard in Athens with the backing of the Onassis Foundation, where he serves as head of fashion. Conceived as a two-floor cultural-retail destination, it aims to bring fashion, art, design, learning and creativity together amid challenges for multi-brand retailers.
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