Latest posts from @bof on Instagram
Agenda-setting intelligence, analysis and advice for the global fashion industry. Beauty & wellness: @businessofbeauty
What they post about
The Business of Fashion account provides in-depth analysis and insights into the global fashion industry, focusing on trends, brand strategies, and key industry events. It highlights the work of influential designers and creative directors, as well as the evolving landscape of luxury fashion. The account also explores the intersection of fashion with culture and sustainability, offering a nuanced perspective on contemporary issues within the industry.
Similar profiles in the same niche
Get @bof's posts in your inbox
DailyGram delivers a daily digest of the Instagram accounts you care about — no app, no scrolling.
Get the free digest →Recent posts
-
Sidecar
remembering ismail hussain sidi ahmed
A tribute to Ismail Hussein Sidi Ahmed, affectionately known as Miles, who passed away in 2026. His legacy in the fashion world remains impactful, with a life celebrated in Vancouver, British Columbia.
View on Instagram → -
Image
adrian appiolaza's exit from moschino
Adrian Appiolaza is stepping down as Moschino's creative director after over two years. Both parties agreed on the decision, with Moschino's Massimo Ferretti expressing gratitude for Appiolaza's contributions. A new director will be announced soon.
View on Instagram → -
Sidecar
this week in fashion: hits and misses
A summary of the week's fashion highlights, including Target's collaboration with Isaac Mizrahi and the opening of Hermès' mega-boutique in London. The post provides a detailed analysis available to BoF Professional members.
View on Instagram → -
Sidecar
kirsten owen: fashion's mona lisa
Celebrating Kirsten Owen, the Canadian model captured by Paolo Roversi in the 1980s. Roversi's photography transcends reality, offering a spiritual dimension that elevates fashion photography to an art form.
View on Instagram → -
Sidecar
pitti uomo: subtle shifts in menswear
An exploration of the Pitti Uomo trade fair, highlighting key moments such as the Polimoda graduate show and Simone Rocha's menswear debut. The event emphasizes refinement over drastic change in fashion trends.
View on Instagram → -
Sidecar
Cider's viral success: a fast fashion phenomenon
Cider, an online retailer born during the pandemic, has thrived by quickly adapting to TikTok trends, achieving mid-nine figures in sales. BoF discusses the brand's strategy and its quest to become a global name, highlighting insights from co-founder Fenco Lin on maintaining momentum in a competitive market.
View on Instagram → -
Sidecar
Building cultural relevance on TikTok
Industry leaders from major brands gathered to discuss the importance of cultural relevance on TikTok. The event, moderated by BoF, explored how brands can transcend trend-chasing to create enduring fan communities, emphasizing genuine cultural participation as key to long-term success.
View on Instagram → -
Sidecar
Books: fashion's latest cultural statement
The fashion industry is increasingly incorporating literary elements into its marketing, with book clubs, campaign imagery, and products that signal cultural sophistication. BoF reporters discuss how this trend reflects a shift towards marketing-driven cultural depth, even as actual reading rates decline.
View on Instagram → -
Sidecar
knicks fever: a fashion revolution
The New York Knicks' NBA championship win has sparked a fashion revolution. Business of Fashion explores how this victory has become a cultural milestone, with brands eager to tap into the excitement. The focus is on authenticity and identifying brands that can genuinely connect with this historic moment.
View on Instagram → -
Sidecar
UK's social media ban challenges marketers
UK Prime Minister Keir Starmer announces a social media ban for children under 16, effective next spring. This move challenges fashion marketers who have targeted teens through platforms like TikTok, necessitating a strategic rethink.
View on Instagram → -
Image
YSL's strategy in luxury cosmetics market
The luxury cosmetics sector is growing as consumers indulge in high-end products. YSL stands to gain by refining its ambassador strategy and digital presence, potentially surpassing competitors in the designer makeup market.
View on Instagram → -
Sidecar
Hermès' new London boutique: a luxury marvel
Hermès opens an expansive boutique on New Bond Street, London, featuring six interconnected townhouses, a Norman Foster-designed staircase, and over 500 artworks. This move underscores Hermès' commitment to luxury and artistry.
View on Instagram → -
Sidecar
The rise of new activewear brands among Gen-Z
A new wave of activewear brands is gaining popularity among Gen-Z women, challenging established giants like Lululemon and Nike. Brands such as Alo and Vuori are leading the charge with significant growth and innovative strategies. The article examines the factors contributing to this trend and how these emerging brands are reshaping the activewear market.
View on Instagram → -
Sidecar
Anoushka Shankar: a musical journey of hope
Anoushka Shankar has spent thirty years developing a unique body of work that bridges North Indian classical music with electronic, flamenco, and Western orchestral influences. Her music, deeply personal and rooted in her experiences, offers solace in a world filled with uncertainty. At BoF VOICES 2025, she discussed her creative process and the hopeful nature of artistic expression, highlighting how she returned to music after a period of creative numbness post-pandemic.
View on Instagram → -
Sidecar
knicks fever: a lesson for fashion
The New York Knicks' recent games have sparked a frenzy, becoming a must-see event in the city. This phenomenon offers insights for the fashion industry on harnessing collective experiences and organic celebrity endorsements to boost consumer interest. The article explores the parallels between sports mania and fashion's quest for renewed consumer engagement.
View on Instagram → -
Sidecar
this week in fashion: hits and misses
This week's fashion news briefing covers the excitement around Knicks fever, Nike's strategic plans for the World Cup, and Chanel's bold move in hiring a designer from Cartier. The analysis provides insights into the successes and challenges faced by major fashion players, offering a comprehensive overview for industry insiders.
View on Instagram → -
Sidecar
pucci's vibrant revival under camille miceli
Since Camille Miceli's appointment at Pucci, the brand has embraced its signature prints, leading to a revival in its fortunes. By focusing on vibrant, mid-century designs, Pucci has successfully captured the market's attention, marking a significant turnaround from previous years of declining sales.
View on Instagram → -
Sidecar
Beyond the rainbow: Pride marketing's new era
Brands are moving past traditional rainbow motifs to embrace more provocative and authentic Pride campaigns. This shift reflects broader societal changes, though caution remains due to potential conservative backlash.
View on Instagram → -
Sidecar
Fashion leaders discuss creator commerce in London
At a private dinner, industry leaders discussed the evolving landscape of creator commerce, emphasizing the importance of trust and connected data amidst changing consumer behaviors and AI advancements.
View on Instagram → -
Sidecar
GLP-1 drugs challenge fashion's inclusivity
The popularity of GLP-1 medications like Ozempic is prompting fashion brands to reconsider sizing and fit. The industry's response raises questions about its commitment to size inclusivity amid rapid consumer body changes.
View on Instagram →