Latest posts from @bof on Instagram
Agenda-setting intelligence, analysis and advice for the global fashion industry. Beauty & wellness: @businessofbeauty
What they post about
The Business of Fashion account provides in-depth analysis and insights into the global fashion industry, focusing on trends, brand strategies, and key industry events. It highlights the work of influential designers and creative directors, as well as the evolving landscape of luxury fashion. The account also explores the intersection of fashion with culture and sustainability, offering a nuanced perspective on contemporary issues within the industry.
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rethinking marketing metrics for brand success
Brands are shifting their focus from vanity metrics like EMV and MIV to a broader set of measures that provide a comprehensive view of their marketing impact. This evolution aims to capture not just the volume of online conversations but also how these interactions influence consumer perceptions and brand loyalty.
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portugal's rise in global footwear supply chain
A recent discussion in New York, featuring industry leaders and experts, highlighted Portugal's growing role in the global footwear supply chain. The country's appeal lies in its ability to foster supplier relationships based on craftsmanship, trust, and longevity, making it an attractive option amidst global supply chain disruptions.
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latin american brands eye spain for expansion
Latin American brands are increasingly targeting Spain as a launchpad for European expansion. Unlike established Spanish retailers with global networks, these brands face challenges beyond their home markets. However, Spain's strategic position offers a promising gateway to broader European opportunities.
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the rise of women-led fashion brands defying norms
BoF explores the success of women-led fashion startups that have thrived by rejecting the traditional DTC playbook. Brands like Dôen and La Ligne have carved out a niche by focusing on sustainable growth and unique brand identities, standing out in a crowded market.
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Stephen Curry's game-changing deal with Li-Ning
NBA star Stephen Curry has signed a 10-year deal with Chinese sportswear brand Li-Ning, marking a significant shift in the sportswear market. The partnership includes a wide range of products and a signature golf line, with potential for Curry to sign other athletes under his brand, signaling a new era in sports endorsements.
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brand management firms rise from the ashes
Once deemed the graveyards of fashion, brand management firms like Authentic Brands Group are now acquiring culturally significant and financially sound labels, marking a strategic shift from their previous focus on struggling brands. This move signifies a new era for these firms as they aim to enhance their market presence and cultural relevance.
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innovation: beauty's new guiding star
The beauty industry is witnessing a divide as companies that embrace innovation and value for money thrive, while others struggle to keep up. The recent earnings season highlights the importance of targeted product launches and customer connection, positioning innovation as the essential factor for success in the beauty market.
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italian fashion grants empower new designers
The sixth edition of the Camera Moda Fashion Trust saw Galib Gassanoff's Institution and Act No.1 among the winners, showcasing their originality and strategic use of funds. Additionally, Materia's ergonomic fashion concept for individuals with disabilities received recognition, highlighting inclusivity and innovation in Italian fashion.
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reinventing refinery29: betting on creators
Neither Brooke DeVard nor Erica Chidi comes from a conventional editorial background, yet both are pivotal in reshaping Refinery29. With experiences ranging from marketing at Instagram to founding health apps, they are steering the publication towards a creator-centric model. This shift is part of a larger movement among women's media to collaborate with online creators, ensuring relevance in a rapidly changing digital landscape.
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the fashion-literature connection: a new status symbol
At the 2026 Pen America Literary Gala, actor B.J. Novak highlighted the glamour of reading, a sentiment echoed by fashion brands like Coach and Dior. These brands are embracing literature as a key element of their identity, with books becoming symbols of sophistication and cultural awareness. This trend is fueled by celebrity influencers who champion reading as a chic and intellectual pursuit.
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Heritage and Style: Carlos Nazario's Journey
In a captivating episode of the BoF Podcast, stylist and fashion editor Carlos Nazario talks with Imran Amed about his experiences in the fashion industry. He reflects on his grandmother's wisdom about perception, discusses the class challenges in early 2000s fashion publishing, and reveals how his heritage influences his style. This episode offers a deep dive into the logistics of image-making and the transformative power of personal background in fashion.
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carlos nazario: redefining fashion media
Carlos Nazario has made history as the first Black editor to style a cover for American Vogue. Raised in a Puerto Rican family in Queens, his grandmother Efna was a key influence, teaching him the power of self-presentation. His journey took him to Paris and London, working his way through prestigious internships before establishing his own creative vision. In a BoF Podcast with Imran Amed, Nazario discusses the challenges of breaking into the fashion industry and the importance of creating heartfelt images.
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Lululemon's recovery and Marc Jacobs Beauty's return
This week in fashion, we observe Lululemon's slow but steady recovery alongside the comeback of Marc Jacobs Beauty. The industry is witnessing various strategic moves, some hitting the mark while others miss. These developments are part of BoF's weekly news briefing, exclusive to its professional members.
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Women athletes and fashion: a new era
By 2026, the luxury fashion industry is heavily investing in women athletes. The longstanding relationship between female athletes and fashion brands is evolving, with figures like Zheng Qinwen and Iga Swiatek leading the charge. Olivier Rivard-Cohen highlights the need for a framework that transforms visibility into brand ownership for these athletes.
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Gucci's strategic reboot under Demna
Gucci's new direction under designer Demna is promising, as stated by Kering CEO Luca de Meo. Despite the recent unveiling of plans to revitalize Kering's flagship brand, the pressure is on to deliver tangible results. BoF's Mimosa Spencer investigates whether Demna's vision can lead to a successful turnaround.
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Mass-market brands go luxury
Mass-market and premium brands are increasingly adopting luxury strategies, with Gap and Uniqlo hiring renowned designers and staging fashion shows. This shift pressures luxury brands to further emphasize their exclusivity. BoF's Joan Kennedy explores how these brands are refining their strategies to maintain their elite status.
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Lanvin appoints new CEO to drive global strategy
Maison Lanvin has named Barbara Werschine as its chief executive officer, a strategic move aimed at stabilizing and relaunching the iconic French luxury house. Starting her role on May 26, Werschine is tasked with accelerating Lanvin's growth and reinforcing its international positioning. Her vision focuses on rebuilding the brand's desirability and core fundamentals.
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Gucci partners with Alpine F1 for 2027 season
Gucci has announced its partnership with Renault's Alpine Formula One team, set to begin in the 2027 season. This collaboration marks a significant step for Gucci as it seeks to enhance its visibility and revive sales. The team will race under the name Gucci Racing Alpine Formula One Team, highlighting Gucci's commitment to high-profile ventures.
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Salomon taps K-Pop star Jisoo as global ambassador
Salomon has unveiled K-Pop star Jisoo of Blackpink as its latest global ambassador, aiming to sustain the momentum of its Sportstyle line among women and young consumers. This announcement follows a strong performance in Salomon's 'Outdoor Performance' segment, which saw a 42% revenue increase, driven by the popularity of its footwear and apparel.
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independent jewellers take on luxury titans
A new wave of independent fine jewellery brands is emerging, drawing on favorable market conditions and evolving shopper preferences to compete with established mega brands like Cartier and Tiffany & Co. These brands are not only expanding beyond their original niches but are also focusing on cultivating lifelong collectors through personal relationships, distinctive design, and immersive retail spaces. This trend is prompting increased competition among luxury groups as the branded jewellery market becomes a key focus.
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